Instagram DM campaign types, one page each
This section lists every Instagram DM campaign type we run. Each page takes one kind of campaign and states who it suits, what we need from you, how the messages are paced, where Instagram’s rules set the ceiling and what would make us decline it. Pages are added here as they are written.
An Instagram DM campaign is not one product. The same offer can be carried by a cold message to a researched list, by an ad that invites people to write first, by a reply to a comment or by an automated answer inside Meta’s own messaging tools. Each route has a different cost, a different ceiling and a different way of going wrong. This section gives each one its own page.
Every campaign page is laid out the same way, so two routes can be compared line by line.
- Who it suits. The kind of offer and audience the route works for, and the kind it does not.
- What we need from you. The offer, the audience definition, the sending account and anything specific to that route, such as an ad account or a post to attach a comment flow to.
- How it is paced. What sets the speed: the account’s standing for cold messages, the ad budget for click-to-message, the reply window for API flows.
- What can stop it. The platform rule that applies, stated from Meta’s own pages, and the signs that tell us to pause.
- What we decline. The briefs that route cannot carry honestly.
The pages fall into three groups. Campaign pages cover planned sends to a defined audience. Outreach pages cover prospecting for leads and sales conversations, where the reply matters more than the reach. Automation pages cover the flows Meta provides for people who have already written to an account, and explain why tools that message strangers at machine speed are a different thing.
Two limits apply across the whole section. We do not publish sending figures, because Instagram does not publish its thresholds and a number we invented would be a guess with our name on it. And nothing here describes a way to avoid detection or to keep sending after an account has been restricted. A page that promised either would be selling the risk back to you.
Each page ends the same way as the service does: you send the offer and the audience, and we answer with a price and a timeframe. If you want the reasoning before the brief, the notes on Instagram DM outreach explain the rules and the craft behind each route, and the page on sending a brief lists what to include.
On file
Campaign pages
- Nothing on the sheet yetThe queue is empty. No campaign pages have gone out yet, so send the brief and we will answer it directly.
Questions
Questions about campaign types
Which campaign type should I pick?
You do not have to pick. Send the offer and the audience and we name the route in the quote. Small, well-defined audiences often suit cold messaging. Larger ones usually belong on an opt-in route where the other person writes first.
Can one brief use more than one route?
Yes. A common shape is a small cold campaign to test the message, followed by a click-to-message ad that uses the wording people answered. The quote lists each route separately.
Do you run campaigns from your own accounts?
No. Messages go out from an account you own and control, so the conversations and the contacts stay with you. We never ask for its password or a login code.
Do the opt-in routes need an ad budget?
Click-to-message ads do, and that budget is paid to Meta, not to us. Comment-to-DM and story-reply flows need no ad spend, only posts and stories that give people a reason to respond.
References
IG Mass DM Solution has no connection to Instagram or Meta. The campaign types on this page use their products and follow their published rules, and they alone decide what an account may send.